The annual report from the Advertising Standards Agency (ASA) highlights a quadrupling of complaints relating to so-called ‘greenwash’, or attempts by advertisers to make environmental claims that are unsubstantiated or irrelevant.
Read
Budgets for ‘below-the-line’ marketing activities such as events, PR, market research and sales promotion experienced their steepest cuts in two years in the first three months of 2008, according to the quarterly Bellwether report from the Institute of Practitioners in Advertising (IPA).
Read
PLUS MARKETS, proudly proclaiming an exceptionally strong upward trading trend since the launch of its new PLUS platform last November, continues to attract new entrants despite wider market volatility.
Read
Fears of a sustained consumer downturn have mingled with all the other negative financial news of the past few months to batter the ever-cyclical media sector.
Read
Advertising budgets received their steepest cutback in two years in the fourth quarter of 2007, following three quarters of strong growth.
Read
Media tycoon Rupert Murdoch and his son James have hogged the headlines largely due to their success in winning the battle to buy the iconic Wall Street Journal.
Read
Magazine and radio group Emap, which recently parted company with chief executive Tom Moloney ‘by mutual agreement’, has reported a 13 per cent slump in profits for the year to 1 April to £193 million, on the back of burgeoning competition and weak sales, especially in the men’s magazine sector.
Read
According to advertising industry sources everybody is still talking about digital
Read
Kelvin MacKenzie, chairman of AIM-listed marketing services and communications group
Media Square, has expressed his anxiety over the current state of the media sector, which he sees as undergoing ‘a very strange period’.
Read
The Office of Fair Trading has published a draft of its opinions on newspaper and magazine distribution in the UK
Read
