22/06/2006
Jewish-facing online and print publisher Totally has branched out from its two newspapers into Jewish dating, Jewish travel, Jewish jobs and soon Jewish property.
The Jewish News newspaper in London (circulation circa 30,000) and the Jewish Advocate in Boston (circa 10,000) were re-launched last year and, according to chief executive Steve Burns, are ‘outperforming all other years’. They are now supplemented by the TotallyJewish website brand and its dating and other channels, with around 40,000 unique users a week. ‘2005 was all about creating all the new channels,’ reports Burns, ‘so now we’re talking to a whole host of partners and are looking to build critical mass.’
Partners, such as London Greek Radio and Top Language Jobs, which recently signed joint venture deals, benefit from Totally’s new proprietary online publishing software suite and web design agency. This division has a ‘whole mix of clients’ and created a new website for the above two clients, from which revenues are shared.
Because of its dual-media output, Totally claims ‘the ability to market far more effectively than competitors’, cross-advertising for its products on each channel. And search-engine optimization, as with most online success stories, ‘has created significant value’.
For the year to December, the group slightly reduced pre-tax losses to £326,000 from sales up slightly to £2.8m. In the first quarter of 2006, Totally made a modest operating profit versus a £130,000 loss last time. If it can turn a pre-tax profit soon, the £2m market cap will begin to look very attractive indeed for those seeking value.
| Market cap: | £2.02m |
| PE Forecast: | n/a |
| Share price: | 2.25p |
| AIM | £0.26m |
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