25 May 2012

Ebiquity to acquire Echo

20/05/2011 Miles Nolan

Fast growing marketing insights firm Ebiquity (EBQ) has unveiled the acquisition of rival Echo for £3.5 million - with a further £6.5 million payable depending on performance.

Echo is a leading player in global reputation analysis, shareholder research and media measurement. The acquisition will allow Ebiquity to broaden its product offering, while also bringing an increased customer base with over 60 global blue chip clients on the Echo roster. Ebiquity has raised £2.6 million at 92p a share to part fund the deal, largely with existing investors.

The social media space is increasing at a rapid rate, as witnessed by the soaraway success of the LinkedIn flotation yesterday. This has led to the line between paid and non-paid media becoming increasingly blurred as brand owners seek more innovation channels to market themselves. Echo also brings a useful overseas footprint with offices in London, Paris, New York and Singapore.

In an interview with Growth Company Investor chief executive Michael Greenless said 'the media market is changing rapidly and we are on a very good growth trajectory'. He added that further acquisitions were on the agenda, a move that will help the AIM listed counter continue to provide a wide range of services to its clients.

Current trading is strong and paid for research house Edison forecasts 2011 pre-tax profits of £4.3 million and EPS of 5.4p, rising to £6.5 million and 6.8p respectively in 2012. The deal provides scope for limited cost savings but is a good strategic move for Ebiquity. We last suggested the shares were a quality play at 89.5p in January, we see little reason to change our tune with the shares a shade higher at 93.5p this morning.

Tags: Acquisition, AIM market, Growth company, Michael Greenless

Companies: Ebiquity

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