Spirit of enterprise
How many shareholders would be content to hear that their chief executive regularly sat down at his desk to begin a morning’s work with a bottle of rum or two?
Not many, that’s for sure. But, as the top man and driving force behind AIM-listed Blavod Extreme Spirits, Jeff Hopmayer will unflinchingly test 40 to 50 spirits of a morning. This he tells Growth Company Investor over a lunch that he insists should involve a shot of his four-year aged El Diamante del Cielo tequila.
He says his office at Blavod, maker of the world’s only black vodka, receives these multitudinous bottles of wines and spirits in the hope that Hopmayer – a wine buff with 50 grapevines growing in his Brentwood, Tennessee backyard (he is a neighbour of Nicole Kidman) – will like the cut of their bouquet and sign them up to the company’s distribution platform. His devotion to the cause saw him recently sit through a marathon tasting session of 114 cases of wine! He didn’t swallow though, he promises.
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