People: Kollywood dreams
Venkat Somasundaram, the chief executive officer of South Indian film house Photon Kathaas, is keen to explain some misapprehensions over the region.
‘South India has a population of 250 million, with 50 per cent of the country’s films made in the area,’ he says. As a result, the South Indian film industry, nicknamed ‘Kollywood’, is the ‘biggest film industry in the world’.
Somasundaram notes, however, that South India is ‘where Bollywood was five years ago’ with ‘no concept of intellectual property or making a portfolio of films’.
He elaborates on some of the innovations that Photon has brought about. ‘Traditionally films are made in one language and then dubbed,’ he explains. ‘However, what we have done is make the same film on the same set but using different actors in different languages, even having different endings depending on the market.’
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