People: New goals for Akers
Chris Akers, the celebrated entrepreneur who founded Sports Internet Group in 1999 for 25,000 and sold it to BSkyB the following year for £301 million, has joined loss-making AIM concern Parallel Media Group to oversee strategy. His arrival follows the departure of managing director Stewart Mison and will be accompanied by further developments at Parallel, a sports, media and digital agency at which losses nearly doubled to £410,300 in the six months to last December.
As well as playing a key role in the company’s strategy, Akers, a former UK Sports Entrepreneur of the Year, is to handle investor relations for London-based Parallel, which recently raised £1.2 million at 35p, and preside over the development of its new Parallel Smart Media subsidiary.
Parallel chairman David Ciclitira claims Akers’s decision to join ‘is testament to the reputation of the company and to the growth potential of Parallel Smart Media’
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