People: Green is the new colour of Dignity
Steve Whittern, finance director of funeral services group Dignity, remarks that today there is a trend of people (prior to their death) ‘often wishing to personalise their funerals to a detailed extent’, adding that for many a ‘green’ funeral is becoming an increasingly popular option.
‘Some of our customers have wanted our eco-friendly coffin, which is made of bamboo.’ However, Dignity, which operates a number of sites which are able to provide funerals to a variety of faith groups, still finds that the majority of its customers ‘are looking for a Christian funeral.’
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