Christmas Stock picks: Vp 22/12/2011
Benefits of past investment will benefit Vp, suggests Les Copeland
People: Reed’s challenge
Alec Reed, founder of Reed Global Recruitment and Medicare and a string of charities, is busy at present promoting The Big Give, the charitable organisation he set up because he could not find a means of giving away £1 million of his own money intelligently. The Big Give has launched its ‘£6 million Matching Challenge’, whereby online donors can be put in touch with worthy causes and have their donations matched by the organisation.
Reed, who sold Medicare to Superdrug for £20 million in 1986, spent £1 million launching the www.thebiggive.org website to put more than 5,000 charities in contact with wealthy donors. With a board including Lords Bell and Salisbury, Martha Lane Fox and Sir Adrian Cadbury, last year’s Matching Challenge reached its £2 million target in 45 minutes.
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