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Stanley Leisure

Companies: SLY   
16/03/2000

In accordance with ambitions to move into on-line offshore gambling, Stanley Leisure acquired two such internet casinos, which trade under the names Acropoliscasions.com and Avaloncasinos.com, for £8.1m. Launched over three years ago, Stanley claimed that 'by internet standards, they boast a long established and loyal international player base'. This is to be followed by the launch of a third site under the Crockfords name, a step toward fulfilling Stanley's objectives of incorporating 'clicks and bricks' branding. The traditionally bricks and mortar betting and casino group added that it was pursuing an acquisitive strategy to achieve its on-line gaming ambitions. However, it hopes to create its own bespoke sites for the on-line betting division.

Market cap: £247m
PE Average: 21.11
PE Forecast: 11.7
PE Historic: 13.9
Share price: 219p

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