The share price of on-line video distribution group Forbidden Technologies was propelled 73% ahead - although the shares are tightly held with directors holding around 85% - following the launch of its first product. The new technology enables companies to place film footage on their websites, which can then be viewed from most home computers, without additional software 'plug-ins' such as Flash and Shockwave needing to be installed. Chief executive Stephen Streater acknowledges that while playback is now of the same resolution as VHS it still lacks some of the quality but believes the rate of improvement is an indication of the technology's potential. Streater proclaimed that once it reaches its full potential there would be 'no one who will not want it'. The long-term ambition for the group is to distribute digital film over the internet, with 'video rental' cited as a major market as films would be cheaper and a wider range could be stocked. Forbidden also hopes to enable access from mobile phones, interactive TV and games consoles.