Companies: CHS    COR    SFX    YOO   

Media analyst Adrian Kearsey runs the rule over an eclectic selection of stocks this month, starting with AIM-listed Yoomedia. The interactive television specialist has fallen behind the broker’s expectations after weak interims, but is still making ‘reasonable progress’ despite a tight cash position. Kearsey believes losses will halve in the second half but keeps a reduce rating.

Revenues continue to fall at the ‘deteriorating’ radio division of media owner Chrysalis, while the music arm remains ‘unexciting’ and books ‘continues to struggle’. Given the meagre outlook and the possibility of further downgrades Kearsey maintains a negative stance and considers the shares ‘could test new lows over the coming months’.

Finally coming up with some good news, Kearsey affixes buy tags to Screen FX and Chorion, setting price targets ahead 153 per cent to 12p and 31 per cent to 400p, respectively.

The roll-out of advertising plasma screens into shopping centres is progressing well for Screen FX and further positive newsflow is predicted, all of which should help move the shares further forward. Interims at intellectual property owner Chorion confirmed it is delivering on its key targets. Moreover, it is anticipated new Mr Men and Enid Blyton projects will provide greater earnings visibility and ‘the shares will respond positively’.