19 March 2010

IPT jumps on PFA deal

Sometimes it’s the strangest things that prompt a share price move. Last week, Interactive Prospect Targeting, the online marketing firm, announced the launch of a football competition in conjunction with the Professional Footballers’ Association. The competition, which will run to 23 August, has already generated 12,000 online registrations – names and addresses that IPT can rent out for its customers’ use. But, in the grand scheme of things, the competition is unlikely to transform the company’s prospects.

The shares, however, jumped from 119.5p to 135.5p. I originally tipped them here in January at 179p, but suggested two weeks ago that you add a few more at 112.5p. They remain a solid hold.

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