YooMedia doubles on mobile launches

Tipped here at 5p two weeks ago, YooMedia shares doubled to 10.63p last week on news that the company was launching the UK’s first mobile video dating service with 3, the network operator. The service will be operated by YooMedia’s Dateline subsidiary. A couple of days earlier, the company announced it had launched one of the UK’s first gaming channels for mobile phone users. Linked to the company’s Avago TV channel and website, the channel should be available to the ‘vast majority’ of mobile phone customers, the company says. Players can use a single ‘e-wallet’ to play the games on TV, on the web or on their mobiles.

  The two deals were a timely reminder that YooMedia was alive and well. Two weeks ago, when I tipped the shares, I said Yoomedia was ‘critically undervalued’. So it proved. But you should not be over-eager to take your profit even at the current level. Hold.